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Trust in ABS-CBN continues; share price surges by 108.28 percent

The network’s stocks make a steady rise as it recently won its 5th Platinum Award from the Reader’s Digest Trusted Brands of 2020.

ABS-CBN Corporation has started to bounce back after the possibility of its franchise renewal appeared as well as the start of its newest projects and partnerships. 

According to Philstocks Financial Incorporated senior research analyst Japhet Tantiangco, the Kapamilya network already made ‘much progress’ despite its stocks plummeting after it shut down in May 2020.

The shares on Thursday closed at Php14.08 apiece, which is still significantly lower than its Php17.50 price in May 2020. However, Tantiangco stated that it’s already higher by 108.28 percent than its September 2020 price of Php6.76.

“The climb is seen to be caused by ABS-CBN’s entry into other platforms for its shows,” he said.

ABS-CBN has strengthened its social media presence by being active on Facebook and YouTube. Some of its shows also went back on television after partnering with A2Z. The media giant recently announced that ASAP Natin ‘To and FPJ: Da King secured a slot on TV5. The two shows started broadcasting on January 14.

“And then there are the renewed calls in Congress to provide ABS-CBN a franchise again. Bills have been filed already both in the House of Representatives and the Senate for the media company’s franchise,” Tantiangco said.

“And this has raised hopes that ABS-CBN could get back on air again.”

The network also gained recognition after it won its 5th Platinum Award from the Reader’s Digest Trusted Brands of 2020 while Its Showtime host Vice Ganda was named as the Most Trusted Entertainment/Variety Presenter.

The Network also gained recognition after its win in at the 5th Platinum Award from the Reader’s Digest Trusted Brands of 2020. Its Showtime! host Vice Ganda was hailed as the Most Trusted Entertainment/Variety Presenter.

ABS-CBN Integrated Marketing and Consumer Experience head Cookie Bartolome shared that the award served as a reminder to them; to give their best for the Filipino people.

“For the past 67 years, ABS-CBN’s mission is to be in the service of the Filipino, and to be voted as a trusted brand is a testament of how through our brand of service we’ve earned the trust and support of millions of Filipinos that we have served. This award also serves both as a reminder and an inspiration of how at all times we should give our best and most meaningful service to inspire and uplift Filipinos wherever they may be,” she said during the virtual award ceremony.


Vice Ganda then thanked Filipinos for appreciating his hard work as an entertainer.

Written by J M

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