Denis Santos
#SulongDugongPinoy
Sangobion holds the biggest blood health event for their new campaign! Held at the SM Mall of Asia Music Hall, this record-breaking blood health event catered hundreds of Filipinos as they get their blood checked. Plus! They gave everyone a treat as they hosted a star-studded concert that featured The Juans and The Dawn.
It doesn’t stop there, Sangobion’s long-time ambassador, Sarah Geronimo is also present to entertain everyone.
Sangobion’s #SulongDugongPinoy is a part of Merk Consumer Health‘s, maker of Sangobion, WE100 campaign.
This aims to help prepare society for a new era of people who live to a hundred years. It is rooted in the belief that living more years should also mean living a life that is healthy and fulfilling. This is the vision for all generations. By offering quality products, providing activities, and holding events such as Sulong Dugong Pinoy, Merck strives to measure up to the WE100 objective of helping society live 100 years.
“The goal is to really push for the importance of having healthy, anemia-free blood. We believe that if every Filipino realizes the power of having healthy blood, then we will be able to take significant steps toward the rise of our nation,” as the Merk Head of Marketing, Ming Arroyo-Cunanan gave the attendees a piece of their campaign.
Sangobion x Sarah G
The MOA Music Hall was jam-packed with people who want to get their blood checked. Together with Philippine Red Cross, Sangobion conducted blood screenings to help people determine if they are at risk of anemia, also to give free consultations and samples of their Sangobion IRON+ (Ferrous gluconate+vitamins & minerals) products. Hosted by Jaimie Fournier, there’s never a dull moment all throughout the event.
For the main event, is a concert to promote Sangobion’s new campaign. The Juans opened the show, followed by the legendary Pinoy Rock band, The Dawn.
MOA was astounded when the main act, Sarah Geronimo, slayed her performance like she always does! She proved everyone why she is the pop royalty!
The momentous event was ended with the release of the campaign and its anthem, and of course, the pledge to fight anemia. Sarah thanked everyone at the event and talked about the impact of the campaign on her.
“Sulong Dugong Pinoy taught me that change really begins within each of us. Iba po talaga kapag healthy ang blood, mas marami kang pwedeng magawa at nare-realize mo ang potential mo na makatulong sa pagsulong nating lahat,” the Popstar, Sarah G, said.
May Sangobion sparked a positive change to everyone’s spirit. Let’s keep ourselves Blood-healthy!
