Ateneo Basketball Teams to carry Firefly LED badge in new UAAP jersey 

  • First look at Ateneo Basketball Teams’ UAAP Season 82 jersey
  • Firefly LED vows to light up Ateneo Blue Eagle Gym
  • Firefly LED partners with ADMU MBT

The leading and most trusted LED brand, Firefly LED, has partnered with the Ateneo Blue Eagles for the upcoming University Athletics Association of the Philippines (UAAP) Season 82.

Ateneo Blue Eagles with FELCO Assistant Brand Manager Christine Reyes, Marketing Director Erik Riola, and ADMU University Athletics’ Fr. Nemesio S. Que SJ and Emmanuel T. Fernandez

Firefly has chosen to partner with the Ateneo Blue Eagles Basketball team as it is one of the most trusted teams in UAAP, with a proven track record of success. The tie-up covers the senior and junior Men’s Basketball Team, as well as the senior Women’s Basketball Team.

Start of a long-term partnership

FELCO Marketing Director Erik Riola

The partnership was officially signed at the Blue Eagle Gym, Ateneo de Manila University, on August 28, 2019. In attendance were Ateneo de Manila University’s Assistant to the President for University Athletics Fr. Nemesio S. Que SJ and University Athletics Director Emmanuel T. Fernandez, and Firefly Electric and Lighting Corporation (FELCO) Marketing Director Erik Riola and Assistant Brand Manager Christine Reyes.

“This is yet a start, hopefully, for a longer partnership we are looking at in the future,” Fernandez said.

Riola, on the other hand, said the partnership with Ateneo Blue Eagles will allow Firefly to reinforce the presence in the UAAP and to strengthen further its brand affinity.

“Firefly has been sponsoring premiere basketball league for several years now. We consider basketball as one of our equities because it is very much aligned with our core target market,” Riola said.

Sneak peak of the Ateneo Basketball UAAP S82 Jersey with Firefly badge

Firefly LED is the first local lighting brand certified by TUV SUD. TUV SUD is a world-renowned German Testing Institute that certifies the quality and safety of various consumer products. Customers can be assured that Firefly LED bulbs are Safe for the Eyes, Safe from Electrical Shock, and Safe from Power Surges.

Written by Denis Santos

A Journalism student who considers nature as his second home. Likes to travel on a budget, and believes tofu and nuggets come hand in hand.

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