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Here’s why billionaire entrepreneurs start their day at 4 a.m.

While many of us wake up at 6 a.m., a number of successful people believe rising early while everyone else is in deep sleep keeps them productive. In fact, several billionaire entrepreneurs and successful leaders say 4 a.m. is the most productive time of their day.

World-renowned executives like Tim Cook of Apple, Sallie Krawcheck of Ellevest, Richard Branson of Virgin Group, and Michelle Gass of Starbucks get up at about 4 a.m. not necessarily to start the daily grind but to do things that will boost their productivity throughout the day such as spending time with the family, exercising, taking care of themselves, and doing spiritual connection and personal growth activities.

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A report by Wall Street Journal cited the main reason behind the increased productivity at 4 a.m. is minimal distraction from your kids, colleagues, and social media.

Of course, waking up at 4 a.m. isn’t exactly an easy thing to do. There’s a tradeoff and it means giving up some activities that you tend to do late a night in order to be tucked in bed early. Keep in mind that your level of productivity is influenced by what you do the night before.

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