Mc Richard Paglicawan
Even established voice-over artists are not safe from the growing impact of artificial intelligence (AI)—and Inka Magnaye is speaking up about it.
The popular voice-over artist, actress, and social media personality expressed her heartbreak after revealing that her mother recently lost a voice-over job because a major brand reportedly decided to use AI instead of hiring a human talent.
In a Facebook post, Inka shared a screenshot of her conversation with her mother, who delivered the disappointing news.
“I just lost a voice over job to AI,” her mother told her.
The message prompted Inka to reflect on the growing concerns surrounding AI and its potential impact on the livelihoods of artists and other creative professionals.
“My heart breaks for all the artists and creatives,” she wrote.
Although Inka did not identify the company involved, she described it as a major brand and acknowledged that businesses make decisions based on their financial interests.
“Of course hindi ko naman irereveal kasi I also understand business decisions are made for the interest of the company, but we need to think about where our money goes,” she explained.
However, she challenged companies to consider the long-term consequences of replacing creative workers with AI-generated content simply to reduce production costs.
“I ask you: Is that the future you want? A world where numbers, codes, and programs syphon the earth’s resources and take opportunities from actual human beings?” Inka questioned.
She also reminded brands that artists are not merely service providers but consumers who contribute to the same economy that businesses depend on.
“So big brands with money, sure, you save money. But the money you would have spent on the real people who would LOVE to work with you will end up spending this money back on you anyway. We are your customers, too,” she pointed out.
For Inka, the issue goes beyond her mother’s lost opportunity. It raises a bigger question about the value companies place on human creativity as AI-generated voices, images, and music become increasingly accessible.
Known for her distinctive voice and extensive work in the voice-over industry, Inka also made it clear that she believes artificial intelligence should serve as a creative tool rather than a replacement for human talent.
She argued that audiences can recognize the difference between human-made work and AI-generated material.
“Yes, we can all tell. Yes, we do judge you when we see it,” she said.
“AI VOs sound lifeless. AI art feels lifeless. AI music sounds lifeless. Why? Because AI is not alive. It can never replicate life. And we are slowly being backed into a dead world one prompt at a time.”
Her statements reflect her frustration over what she sees as the gradual displacement of creative professionals whose skills, experience, and artistic expression cannot simply be measured through production costs.
While AI tools are increasingly being adopted across advertising, entertainment, and digital content production, their use has also intensified discussions about job security, fair compensation, and the future of creative work.
Despite her disappointment, Inka ended her post on a practical—and slightly cheeky—note.
Instead of simply criticizing the brand’s decision, she turned the situation into an opportunity to promote her mother’s talent.
“If any brand or company out there wants to hire an amazing voice over, my mom’s schedule just freed up,” she wrote.
Her Facebook post subsequently gained traction, reportedly receiving more than 2,600 shares, with netizens expressing sympathy and joining the discussion about AI’s growing role in the creative industry.
For Inka, the message is clear: technological advancement should not come at the expense of recognizing and valuing the people whose creativity helped build the industries now embracing artificial intelligence. And as more companies explore AI-generated content, her mother’s experience serves as a reminder that behind every replaced voice is a real person whose livelihood depends on being heard.
