Denis Santos
- RCBC unveils new logo, launches “We Believe In You” campaign
- RCBC emerges a one of the leading banks in the country
We Believe In You
Rizal Commercial Bank Corporation (RCBC) recently unveiled their new and fresh corporate logo with the tagline “We Believe In You”.
This bold move signifies the start of a new era of the leading universal bank in the Philippines.
RCBC’s mission is to empower the lives of Filipinos with their new philosophy. Their newest tagline is a battle cry to show support to every Filipino.
Adding to this, they want to encourage Filipinos not only to dream but to pursue their passion and turn them into reality. It is with them that one can have their dream house, cars and destinations.
“This milestone signals the arrival of a more committed, refresehed and re-energized RCBC thai is ready to meet the demands of the ever-changing Philippine banking industry,” said RCBC President and CEO Gil Buenaventura.
The Logo
Set in Whitespace Makati, RCBC finally unveils their simpler, younger and minimalist logo. This core step embodies the company’s new mission of being more accessible to younger Filipino bankers.
With Ces Natividad, RCBC Chief Marketing Officer, unraveling the new logo, she further explained:
“We wanted to know what products and services today;s depositors actually need, and we strived to understand what makes them believe and trust a particular bank. We realzied that today’s depositors need an approachable bank that responds to their needs, and believes in the value of their dreams and aspirations.”
Having the fact that 1/3 of the total Philippine population are millenials, RCBC does not want to limit what they want to achieve. Instead, RCBC encourages everyone to build their future early with a caring banking partner.
New offers
RCBC also cited the 0% option of their Bankard, which gives cardholders the flexibility to manage their expenses. Natividad, on the other hand, emphasized the strong product portfolio of RCBC in which customers can manage online.
Wrapping up the event, Natividad firmly said:
“We are confident that the new brand logo and new corporate tagline, and the re-energized service of the bank will resonate with more Filipinos. We beleive that they can accomplsih great things if they put their hears and mind into it, and RCBC will always be their partner to help them succeed.”
