SM Supermalls Celebrate #NationalSuperMomsDay in 60 malls nationwide


Join SM Supermalls as they celebrate #SuperMoms Day in 60 malls nationwide! This campaign was launched in 2016 as part of the SM’s 30 years of fun shopping that gives tribute and connects superheroes of the family. Being a huge part of SM’s story over the years, the leading mall franchise of the country paves way to our mommy, mama, inay, nanay, mom as they always put their loved ones first in everything they do.

Real Superheroes

In an exclusive digital media conference for 4 of the super mothers all over the country, SM Supermalls salute TV host Suzi Entrata-Abrera, Singer-Blogger Princess Velasco, Bento Artist Nikki Garcia and Elevator Girl Cheridel Alejandrino. In line with this, they tackled the lessons they have learned from being a mother and how SM Supermalls helped them through the new journey they have embarked on.

SM Supermalls Celebrate #NationalSuperMomsDay
Our Super Moms answering questions from the media

Together with the SM Supermalls Senior Vice President for Marketing, Jonjon San Agustin, our 4 super moms shared their favorite bonding experiences with their child at SM. When asked about this special day in everyone’s lives, Mr. Jonjon had this to say:

“Mother’s Day is the best time of the year to thank our moms for all their dedication and hard work for us. While our moms also look forward to celebrating this day with us, SM’s National SuperMoms Day is the perfect occasion for the whole family to create many more memories to cherish in the years to come.”

SM Supermalls Celebrate #NationalSuperMomsDay
Mr. Jonjon San Agustin opening the conference

SuperMoms At Work

SM Supermalls Celebrate #NationalSuperMomsDay
From left to right: Nikki Garcia, Princess Velasco, Cheridel Alejandrino and Suzi Entrata-Abrera

Together with the SM Supermalls’ bosses, our 4 super moms gave us life lessons, or rather preparations on what’s to come.

SM ShopMag

Unveiling Shopmag’s May cover, SM Supermalls give everyone a glimpse of SM’s National SuperMoms Day, a grand tribute to SuperMoms. In the cover, three generations of Torres-Gomez women depict the strong connection of their ageless beauty family.

SM Supermalls Celebrate #NationalSuperMomsDay

Written by Denis Santos

A Journalism student who considers nature as his second home. Likes to travel on a budget, and believes tofu and nuggets come hand in hand.

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