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Netizens criticize Roxas’s Fast Forward ad campaign

The recently released ad campaign featuring the Liberal Party’s standard bearer Mar Roxas and running mate Leni Robredo has been generating a lot of criticisms from netizens.

Aside from the two candidates, the video entitled Fast Forward sa Daang Matuwid features a song performed by Billy Crawford, JayR, and Kris Lawrence. They are also joined by other celebrities including the KathNiel love team (Daniel Padilla and Kathryn Bernardo,) Maricel Soriano, James Yap, Ramon Bautista, and Roxas’s wife, Korina Sanchez. With the slew of talents coming together for the ad, a few netizens have compared it to a station ID music video.

Akala ko nag merge na yung dalawang stations (I thought the two stations had merged),” said Facebook user Dave Manalo, in  reference to artists from rival stations ABS-CBN and GMA appearing in the commercial. “Ang lakas maka station Id. Lumevel up na po yung Ad niyo, mahal din ng ginastos dito ah ilang artista din ito (It strongly resembles a station ID. Your ad has leveled up, with the number of celebrities this features, this must have cost a lot to produce).”

“new station I.D. of Malacañang Network,” joked Boylen Cabag. “cheerer na si Mar…” (Mar is now a cheerleader.)

Other netizens tended to pick on a couple of celebrities who apparently went balimbing (switched sides).

bushit na ramon bautista pa kantsaw2 pa sa video ni mar,” Jeffrey Itum ranted. “humahalik din pala sa pwet dahil lang sa pera. badtrip (It’s annoying how Ramon Bautista made fun of Mar’s video before, but now he’s kissing ass just because of money. Bad trip.).”

Yung isa sa hosts ng Kontrabando na may makikitang video na pinagtatawanan ang fistbump ni Mar, eh bakit andito din? ano yan? pera pera lang…? palibhasa persona non grata sa Davao eh (One of the hosts of Kontrabando who laughed at Mar’s fistbump video, so why is he here now? Is it because he got paid? Probably it’s because he’s persona non grata in Davao.),” said Romnick Doringo, also taking a crack at Bautista.

“I still remember, Billy C. was posting good deeds of Mayor Duterte…” recalled Shamara Trixie. “Now sya pa isa sa kumanta for Roxas campaign… (Now, he’s one of those singing for Roxas’s campaign.)”

Magkano kayang bayad kay Pope Billy? 1 like 1 prayer (I wonder how much Pope Billy was paid?),” asked Candice Fuentebella, alluding to the actor’s penchant for posting religious memes.

But the greater number of netizens, after noticing the video’s high production value, expressed their outrage, apparently believing that taxpayers’ money went into it.

“The yellow is hurtful to the eyes, especially the text right at the end. I can understand from an advertisement perspective the move made. Most Pop-Icons, old and new, were here to promote Mr. Roxas, heck I can even understand the inclusion of his wife,” began Kaoru Patlunag’s post. ” My questions are… whose money was paid to do this? is this included in the campaign limitations by comelec?”

An FB page entitled Pultikong Walang Nagawa (Politicians Who Did Nothing) ranted, “…Yung perang donation na galing sa ibat ibang bansa na tumulong noon sa mga na salanta ng bagyong YOLANDA! Hindi ipinamahagi! Mga mag nanakaw yang MAR ROXA s na yan kasama si PANOT at DINKY! [They didn’t disburse the funds donated by other countries for Yolanda typhoon victims! Mar Roxas, Panot (slur referring to President Aquino) and Dinky (Soliman, DSWD secretary) are thieves!]”

Sa dami ng artistang endorser ni MAR siguradong ubos ang kaban ng bayan pag naging Presidente ang kurakot na taong ito!!! (With all these celebrity endorsers, if Mar becomes president, he will surely wipe out the country’s coffers. This person is corrupt!)” lamented Sheree Sasan.

Antonio Vito Medina, however, is convinced that it’s not just Roxas, but all candidates behave the same way. “Puro salita na maganda pakinggan sa tenga (Just words that sound good to the ear),” he observed, “…alam niyo kung ano yung mga problema, halos lahat rin naman ng kandidato eh Wala namang konkretong solusyon o kahit pagsubok lamang (All the candidates are aware of the problems, but offer no concrete solutions nor trials).”

Here is the Fast Forward sa Daang Matuwid video. Let us know what you think of it on the comments section below.

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