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Our Time Has Come: Pharmaton crowns ‘Oras na Para sa Alpabasa’ as ultimate Life Changers

The challenge: turn more than a hundred Filipino elementary pupils from six public schools into independent readers in just 18 days. Sounds like a tough task to accomplish, right? Well, not if you’re driven by a passion to change every Filipino school children’s lives, one syllable at a time.

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A trio of individual educators, supported by a community of elementary school teachers, have done what most other people would perhaps consider unthinkable, and is now setting their sights towards hurdling a bigger task ahead. “Oras na Para sa Alpabasa,” a group of passionate instructors united by a goal to teach kids to read in Filipino, recently emerged as the victors in Pharmaton’s “Life Changers Challenge: Success in Numbers” competition, an online, video-driven nationwide competition in search of passionate Filipinos who carry life-changing ideas that cause positive change to the world around them.

“At first, it was just me who made the teaching materials, and then I met Teacher Noelle (Pabiton) and Teacher Sholeh (Villoria) and several other teachers who share the same passion,” says Teacher Tisha Gonzales-Cruz, an educator-mom who jumpstarted the Alpabasa movement. “We made about a thousand Alpabasa sets only to realize that, what we’re doing isn’t enough; we needed expert reading teachers, expert writers who could help make the Alpabasa program happen.”

With the much-needed support slowly coming their way, the three ladies decided to put their idea to the ultimate test, hooking up with six public schools and 12 teachers to reach out to 106 non-reading school children and teach them to read in Filipino in less than three weeks. At first, things looked bleak as most of the children could not even recognize the letters of the alphabet. But with the persistence to succeed and change lives for the better, the three educators were able to turn things around completely within the allotted period. In 18 days, 81 kids could read entire storybooks independently, 92 kids could read and write letters, all 106 kids mastered the sounds and actions.

Passion to change lives

“Regardless of age, when you teach someone to read, you really change their lives,” says Teacher Noelle. “Reading is not a skill. It takes preparation, instruction, and practice.”

By breaking down the process of reading into several component parts and developing strategies to target each element, Alpabasa started shaping the lives of humble school children who had, in the past, encountered difficulty making progress.

Alpabasa was effective because it was developed with the children’s brains in mind. “It breaks down the many elements that eventually lead to reading, like sounds, actions, and visual integration,” explains Teacher Sholeh. “When you talk about reading concepts, you’re not just talking about print, which is how children are normally taught to read. Kids learn by learning how to manipulate sounds, how to connect the print to the sound, and eventually how all the elements work together.”

The passion and the life-changing idea that the three pioneers of Alpabasa demonstrated during the finals night were more than enough to convince the judges to help further their endeavor and create a more meaningful impact to more lives in the near future. By being named winners of the Life Changers Challenge—and recipients of the Php1-million project grant, too—the group will soon see their brilliant idea progress and go beyond the scope it currently covers.

“Pharmaton draws inspiration from the passion and sustained energy that inspiring Filipinos, like Oras na Para sa Alpabasa, devote to become sources of positive change,” says Pharmaton Senior Brand Manager, Bernice Jalgalado. “In a year’s time, our campaign has transformed from merely recognizing individuals who drew inspiration from their passions, to actually searching for exceptional Filipinos who utilize their passions to create positive change and turn their ideas into realities that will impact the lives of people around them.”

Sustained energy to power Filipino Life Changers

Pharmaton’s Life Changers Challenge: Success in Numbers was launched last April and was bannered by real-life life changers, Reese Fernandez Ruiz of Rags2Riches, Inc., Futkal founder Peter “Futkalero Pedro” Amores, and culinary educator Chef Rob Pengson. With its unique formulation, Pharmaton provides sustained energy and mental alertness to help life changers fulfill their visions and bring to life their aspirations of making a better, more progressive future for their fellow Filipinos.

“Aside from serving as role models to other life changers to really make things happen, our Pharmaton Life Changers have also proven that, even if they are very busy fulfilling their careers, they are still able to spare time to sustain their passions and inspire communities and other life changers,” adds Jalgalado.

The implementation of Oras na Para sa Alpabasa’s future programs will be documented by Pharmaton and chronicled as a “Life Changer’s Journey.”

“The Life Changers Challenge has really proven that Filipinos, indeed, remain passionate about dedicating their time, talents, and their respective crafts to promote the welfare of communities around them,” Jalgalado notes. “By energizing the Filipinos’ inner resolve to succeed and leave a lasting imprint to the lives of the world surrounding them, Pharmaton hopes to empower life changers to stand out and make a difference—whether it be by altering perspectives, raising the standards of one’s industry, or making a part of the world more livable than it used to be.”

Written by Serge Gab

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