Kris Bernal, the ‘Asawa Ko, Karibal Ko’ star, officially launched her lipstick line SHE Cosmetics in Taguig City on Thursday, as she wanted her brand to encourage women to work for their dreams.
“It speaks about women, I want it to be a representation of my story, of how I did it, of how I built SHE Cosmetics,” said Kris.
The words “SHE Cosmetics” symbolizes the hard work of a woman as she wants it to relate to all women who are trying to pursue their dreams and visions.
“So at first, naisip ko brand ko Kris B. Cosmetics but then pahirap ng pahirap ‘yong journey ko, naisip ko I want it to be relatable to women, women who have dreams, women who have strong visions and ‘yong mga girls na nafi-feel nilang ‘di nila kaya but then because you’re a girl, you’re a woman, you can do it. You got it girl!”
Kris believes that we all have dreams and we want to achieve it. But it takes a lot of hard work, passion and determination to make it happen.
“Alam ko maraming makaka-relate doon kasi lahat naman tayo may mga pangarap tayo, may mga gusto tayong ma-achieve sa buhay natin but then ‘yon nga andiyan ‘yong hard work, andiyan ‘yong passion, andiyan ‘yong determination mo, magagawa at magagawa mo rin ‘yon,” she said.
The names of the five lipstick shade also hold a message of empowerment for women. The lipstick names are She Lovin’ It (nude pink), Off She Goes (nude peach), So She-Ic (tangy cinnamon), Go Girl (fuschia pink) and She’s On Fire (bright red) and, still, she is open for suggestions.
Starting February to October, Kris Bernal is hands-on on her lipstick line, from the formula, production, and marketing up until the launch.
“Alam mo ‘pag tinignan mo ‘yong product ‘yang buong ‘yan ako talaga ‘yan eh, lahat ng nakikita niyong detalye, kahit nga itong launch ako nga nag-contact sa lahat ng tao dito lahat talaga trinabaho ko,” she said.
In formulating her own lipstick brand, she even suffers from allergy because of trying different kinds of lipsticks to find the perfect formula for her brand; and the manufacturers she tried “from our local suppliers, to Japan, US, and China.”
“May time na nagka-allergy na ako, sinusubukan ko siya from day to night ‘yong longevity niya kung matatanggal nga siya, ‘pag kumain ka ng oily food matatanggal siyempre ‘yong lipstick.”
As she was asked what makes her product different for the others, she said she has worked for it alone. She said that unlike other brands that has their brand collaboration, partners or investors, Kris stated that she have done it all by herself.
“Tinatanong nga nila ako lagi what makes your product different sabi ko feel ko it’s because I did it all alone, ako lang talaga mag-isa I mean others have brand collabs or they have their own partners or investors pero with this one talaga all by myself ang peg,” she said.
SHE Cosmetics’ first lipstick line is a cushion matte liquid infused lip stick with nourishing and moisturizing ingredients like peppermint oil, Bulgarian rose, Rosehips, macadamia, and camellia.
In terms of doing business, Kris is open for reselling so her fans have opportunities in having a job.
“Gusto ko kasi mabigyan ng trabaho mga fans ko, so medyo dinagdagan ko siya ngayon P399 na siya kasi magkakaroon ako ng resellers ‘yong mga fans ko kasi nagbebenta and gusto ko sila bigyan ng percentage for this, at the same time ang dami ring nag-iinquire ng reselling,” she said.