Mc Richard Paglicawan
Local noodle brand Lucky Me now ranked the no. 1 ‘most chosen consumer brand’ in the Philippines, in the 2013 Brand Footprint report, report by consumer knowledge and insights firm, Kantar Worldpanel. Lucky Me has taken the place of coffee brand Nescafe, which held the No. 1 position in 2012.
The 10 most chosen brands in the Philippines are revealed by Kantar Worldpanel’s Brand Footprint study are:
1. Lucky Me
2. Nescafe
3. Surf
4. Palmolive
5. Milo
6. Bear Brand
7. Ajinomoto
8. Safeguard
9. Oishi
10. Great Taste
Great Taste made its first entry into the top 10 most chosen brands category after adding 3 million households this year. Kantar said the coffee brand moved 12 positions up the country ranking and is one of the Philippines’ top three risers. Aside from Great Taste, the other rising brands are Dove, Downy, Sunsilk, Maggi, Knorr, Palmolive, Bonux 3 In 1, Piattos, and Zonrox.
Map of Number One Brand by Country:
Study Methodology: According to the report, the Consumer Reach Points of each brand is calculated by multiplying two numbers: how many households purchased the brand at least once during the year (penetration) and the average number of times they purchased it (frequency). The measurement is then weighted by actual population to calculate the brand’s global reach. When a shopper chooses two different products from the same brand on the same occasion, it is treated as two Consumer Reach Points.
References:
- The most chosen consumer brand in the Philippines is…; http://www.abs-cbnnews.com/business/07/21/14/most-chosen-consumer-brand-philippines
- 2014 Brand Footprint Report; http://www.brandfootprint-ranking.com/media/ugc/files/brand-footprint-report_6.pdf
