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- Startup company produces underwear you can wear for a long time without washing.
- They clarified that they are not promoting laziness but helping reduce the water consumption.
Ever wonder if you can just wear your underwear without ever washing them?
Well, this is your dream come true, or at least close enough.
Organic Basics, a Danish startup, just invented underwear you can wear for weeks without washing. They clarified, though, that their mission is not to advocate laziness, but to help save the environment.
“Our business is sustainable fashion. The traditional way of buying, wearing, washing and throwing away overpriced underwear is a terrible waste of resources. And it is extremely harmful to the environment,” said 27-year-old Mads Fibiger, CEO and co-founder of Organic Basics.
They added that washing and drying account for two-thirds of the total impact on the planet, and this is exactly the reason why the company started developing the underwear.
So what’s in it? Silver.
The particular metal is antimicrobial. In fact, NASA uses it to purify water for astronauts.
The underwear comes with a silver formula coating that kills most of the bacteria and odor in the garment.
“It works. You can wear our underwear much longer before washing. You save time and money while we reduce the waste of water and energy.”
Adding to that, it is also made from 100 percent recycled material.
“We use mechanically recycled nylon which is extremely sustainable as a textile choice. The nylon’s raw material is made from mechanically recycled nylon developed in Italy from post-industrial waste fiber, yarn from spinning factories, and waste from weaving mills. And we use a seamless knitting technology making the garment comfortable to wear even for longer periods of time.”
So far, they have sold more than 200,000 underwear products.
